Hip Mixes Cocktail Truck
A delightful yet classy brand that incorporates its mascot, the hippopotamus. Hip Mixes came to me looking for a brand strategy and identity that felt upscale while still tying to its tiki bar roots. They wanted an illustrative brand with a unique color palette.
Scope:
– Brand Strategy & Identity
– Typography System + Color Palette
– Animated Logo
– Menu Design
Brand Identity and Strategy
We anchored the brand in its tone of voice first: classy yet relatable, witty yet tasteful. Visually, that translated into a soothing color palette, bold type hierarchies, and fun illustrations.
