Association for Accounting Growth | Work done while at GRAPHEK

We partnered with the Association for Accounting Growth (AAG) to develop a new brand identity that elevates the organization’s professionalism, authority, and leadership within the accounting industry. We created a brand strategy designed to position AAG as a trusted source for marketers and growth professionals navigating the evolving accounting landscape.

As a lead designer, I provided critique and art direction, and I designed the logo, graphic assets, and most of the collateral. I managed monthly client communication, presenting mood boards, logo and branding presentations, and a branding training webinar.

Research | Rename | Brand Foundation | Messaging | Logo | Brand Strategy | Visual Branding | Collateral 
| Brand Guidelines | Brand Training Webinar